Sparta, NJ – April 14, 2026– The US photo merchandise market continues to experience growth, as products like photo cards and photo books show real staying power and consistency with consumers, according to Rise Above Research’s 2026 US Photo Merchandise Forecast.
2026 will see an overall increase of around 1.5% in unit sales over 2025, driven by incremental increases in almost every product area, and unit sales through 2030 are expected to maintain an annual growth rate of around 1%. Sales of photo cards, photo books, photo calendars, and photo wall/tabletop décor will generate nearly $3.4 billion in revenue in 2026, an increase of 5.1% over 2025. Through 2030, revenue is expected to grow at around 3.5%.
“The US photo merchandise market has proven to have real staying power and consistency over the years,” said David Haueter, director and founder at Rise Above Research. “The products continue to be very appealing and also make great gifts, and the market has a strong base of buyers who continue to buy products every year,” he added.
The 2026 US Photo Merchandise Forecast provides a five-year forecast for photo cards, photo books, photo calendars and photo wall/tabletop décor, and includes units, revenue, average selling prices, and breakouts of online versus retail order channels. Commentary on key drivers and barriers impacting the market is also provided.
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About Rise Above Research, LLC
Rise Above Research, LLC is an independent market intelligence and strategic consulting firm that supports industry vendors, service providers, and retailers with actionable intelligence to assist them in making effective decisions in fast-paced digital photography and imaging markets. Established in 2020 by industry veterans Ed Lee and David Haueter, Rise Above Research has extensive experience providing groundbreaking market research and strategic consulting for the digital imaging industry. Our industry analysts have a combined 40+ years of covering a wide variety of imaging markets.