Reports
The latest reports issued by Rise Above Research.
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(June 2026) The 2026 US Photo Printing Study provides the results of an extensive online survey of 1,121 US consumers that focuses on printing habits and behaviors for traditional photo prints. The study provides an in-depth analysis of retail, online, and home printing methods, as well as use and attitudes toward AI. Non-printers were also asked about why they choose not to print and what could be done to make prints more attractive.
(April 2026) The 2026 US Photo Merchandise Forecast provides a five-year forecast for the products mentioned above and includes units, revenue, average selling prices, and breakouts of online versus retail order channels.
(February 2026) Rise Above Research expects that the number of photos taken and stored will increase in 2026 and rise at a steady linear rate through 2030, with smartphones accounting for the vast majority of those photos. This will lead to a 5% increase in photos taken this year to around 1.95 trillion photos worldwide.
(January 2026) Photo calendars continue to be a regular annual purchase for many consumers. They are a popular gift item and serve the purpose of displaying photos just as much (or maybe more so) than serving as a calendar. This report takes a closer look at the buying trends for photo calendars over the last five years of US Photo Merchandise Surveys (2021-2025).
(January 2026) Photo books are one of the most popular products in the photo merchandise market. Many consumers have replaced traditional photo print albums with photo books, and order books every year. This report takes a closer look at the buying trends for photo books over the last five years of US Photo Merchandise Surveys (2021-2025).
(December 2025) Photo cards are the most popular photo merchandise product purchased every year, with many consumers buying them every year for the holiday season, as well as for occasions like birthdays, anniversaries, graduations and other family events. This report takes a closer look at the buying trends for photo cards over the last four years of US Photo Merchandise Surveys.