Author: Ed Lee
Publication Date: June 2020
Report Type: Forecast
The digital camera sales have been on the decline for the last ten years. The saturation of smartphones has dramatically reduced the total addressable market for digital cameras. Industry vendors were already struggling to maintain profits, even before the COVID-19 pandemic hit North America. COVID-19 is having a significant negative effect on digital camera sales in 2020, but Rise Above Research expects that the camera market will show signs of recovery in time for the important holiday shopping season. Opportunities still exist for camera, lens, and accessory vendors who understand the market dynamics and target the right demographics.
This document provides a six-year forecast for the North American consumer digital camera market for units, revenues, and average selling prices (ASPs). It includes an analysis of key market trends, as well as insight and advice for navigating this mature market. A breakout of US market numbers is included in the Appendix.
This report is included with the Rise Above Research Digital Imaging Advisory Service.
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