Author: David Haueter
Publication Date: September 2020
Report Type: Forecast
Format: Excel/Pivot Tables, PowerPoint Charts
The photo merchandise market in the US has had an uncharacteristically down year in 2020, due to the COVID-19 pandemic. However, photo merchandise product sales are expected to recover quickly and return to growth in 2021. According to Rise Above Research’s new 2020 US Photo Merchandise Forecast, sales of cards, books, calendars, and specialty photo prints/wall décor are expected to generate over $2.3 billion in 2021 with unit increases of around 5%.
The 2020 US Photo Merchandise Forecast provides a five-year forecast for the products mentioned above and includes units, revenue, average selling prices, and breakouts of online versus retail order channels. Commentary on key drivers and barriers impacting the market is also provided.
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