Author: Ed Lee
Publication Date: June 2021
Report Type: Forecast
The digital camera market is mature and has been on the decline for over ten years. The ubiquity of smartphones has dramatically reduced the total addressable market for digital cameras. Industry vendors continue to struggle to maintain profits, and the COVID-19 pandemic added to these woes in 2020. Rise Above Research expects that the camera market will show signs of recovery in 2021. Opportunities still exist for camera, lens, and accessory vendors who understand the market dynamics and target the right demographics.
This document provides a six-year forecast for the North American consumer digital camera market for units, revenues, and average selling prices. It includes an analysis of key market trends, as well as insight and advice for navigating this mature market. A breakout of US market numbers is included in the Appendix.
This report is included with the Rise Above Research Digital Imaging Advisory Service.
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