2025 US Photo Merchandise Study

November 19, 2025
  • Author: David Haueter
  • Publication Date: November 2025
  • Price: $7,725
  • Report Type: Includes a written report, data tabs in PDF and Excel format, and PowerPoint charts.

Report Summary:
The 2025 US Photo Merchandise Study is the result of an online survey that covers a broad range of products including photo cards, photo books, photo calendars, photo wall/tabletop décor, and other photo product categories. It includes both quantitative and qualitative questions on buying habits, attitudes, and future expectations, as well as questions on how economic uncertainty impacted buying behaviors. The survey also includes responses from non-buyers about attitudes toward photo merchandise and buying intentions. A total of 1,271 respondents between the ages of 13 and 79 participated in the survey.

Client Access
This report is included with the Rise Above Research Photo Merchandise Advisory Service.

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