An In-Depth Look at Photo Merchandise Non-Buyers

December 23, 2022

Author: David Haueter
Publication Date: December 2022
Price: $1,599
Report Type: Analysis
Pages: 13
Figures: 12 Charts, 1 Table

As popular as photo products are, there are still many consumers who either haven’t bought them recently or have never bought them at all. Among these non-buyers, there are addressable ways to make these products more interesting to them and there are a significant percentage of non-buyers who plan to buy within the next year.  

This report examines the photo merchandise product non-buyer categories, which are classified as those who have not purchased specific photo products (photo cards, photo books, photo calendars, photo wall/tabletop décor) within the last 12 months.

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