- Author: Ed Lee
- Publication Date: March 2021
- Price: $1,499
- Report Type: Analysis
- Pages: 18
- Figures: 4 Tables, 7 Charts
With the photo industry maturing, the gap between those who take photos and those who consider themselves to be photographers is growing. Today’s “aspiring photographer” will be tomorrow’s photo enthusiasts or professionals.
Aspiring photographers are people who are no longer satisfied with just taking snapshot photos. They have or are developing a passion for photography and want to feed it by taking their skills to the next level within the next five years. At the end of 2020, about 29% of consumers who own a digital camera or a mobile phone fell into the aspiring photographer category.
It is of vital importance for the future of the digital photography market to focus on those who expect to migrate to a higher level of photography.
This report provides an in-depth analysis of a sub-segment of respondents to our latest consumer survey, who we refer to as aspiring photographers. It examines the current landscape of photographer types and the anticipated changes in the next five years, the types of camera owned, and distinguishing demographic characteristics of aspiring photographers. It provides industry vendors with the information they need on where to focus their marketing efforts for the best market opportunities.
This report is part of a series which examines aspiring photographers and their interactions with specific photo products, including photo cards, photo books, wall décor, photo calendars, photo drinkware, and long-tail photo products.
Other published reports in the series include:
- Aspiring Photographers and Photo Products: The Photo Card Opportunity
- Aspiring Photographers and Photo Products: The Photo Book Opportunity.
- Aspiring Photographers and Photo Products: The Photo Wall Décor Opportunity
This report is included with the Rise Above Research Digital Imaging Advisory Service.
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