Author: Ed Lee
Publication Date: October 2021
Report Type: Analysis
The future belongs to Generation Z! Gen Zers are driving new behaviors as they further enter adulthood and emerge as a consumer force. They are in the stages of life where their spending power is increasing; they will reach many of life’s major milestones; and long-term habits are forming and solidifying.
While the photography industry has relied very heavily on the Baby Boomer and Millennial generations, we are beginning to see that Gen Z will dominate the scene in the coming years.
This presentation report highlights key facts about Gen Z and their photo taking and photo printing behaviors that photo vendors and retailers should consider as they develop their engagement strategies for the coming year.
- Statistics on Generation Z
- Digital photography: camera ownership, type of photographers, photos taken
- Photo printing: photo printed, printing habits, print locations, and home printing
This report is included with the Rise Above Research Photo Printing Advisory Service.
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