Generation Z – Key Facts around Photography and Photo Printing

October 4, 2021

Author: Ed Lee
Publication Date: October 2021
Price: $1,499
Report Type: Analysis
Format: PowerPoint
Pages: 12
Charts: 11

The future belongs to Generation Z! Gen Zers are driving new behaviors as they further enter adulthood and emerge as a consumer force. They are in the stages of life where their spending power is increasing; they will reach many of life’s major milestones; and long-term habits are forming and solidifying.

While the photography industry has relied very heavily on the Baby Boomer and Millennial generations, we are beginning to see that Gen Z will dominate the scene in the coming years.

This presentation report highlights key facts about Gen Z and their photo taking and photo printing behaviors that photo vendors and retailers should consider as they develop their engagement strategies for the coming year.

Topics include:

  • Statistics on Generation Z
  • Digital photography: camera ownership, type of photographers, photos taken
  • Photo printing: photo printed, printing habits, print locations, and home printing

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This report is included with the Rise Above Research Photo Printing Advisory Service.

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