- Author: Ed Lee
- Publication Date: August 2021
- Price: $1,499
- Report Type: Analysis
- Pages: 15
- Figures: 2 Tables, 10 Charts
The traditional photo print market has been in decline over the last several years, but it is still a large market that presents good opportunities. The majority of US consumers still print photos to some degree, and many still enjoy saving prints in a photo album, displaying them in their home, or giving them to family and friends. Prints deliver an emotional connection and have more intrinsic value than simply looking at a photo on a mobile or computer display.
Our research shows that there are still many people who like to print photos. This report takes an in-depth look at the photo printing behaviors of consumers who capture and print photos from their smartphone as well as those who capture and print photos from their digital cameras.
Additionally, it investigates who are heavy photo printers, those who make more than 10 prints per month, and what distinguishing characteristics define them.
This report is included with the Rise Above Research Photo Printing Advisory Service.
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