Author: David Haueter
Publication Date: December 2024
Price: $1,799
Report Type: Analysis
Pages: 12
Figures: 8 Charts, 2 Tables
Printers are a ubiquitous device in most households. The all-in-one multifunction color inkjet printer is by far the most popular type, and home printers are used to print everything from documents to photos and coupons, as well as used for scanning and copying. Rise Above Research believes that most consumers will continue to own a home printer going forward, and printer manufacturers can still work on ways to make them more appealing to buyers.
This report looks specifically at those who own home printers and the questions that they were asked in our 2024 US Photo Printing Study. It takes a deep dive into the types of printers owned, the brands of printers used most often, future purchase intentions and features that will be most important, as well as interest in ink subscription services. Most of the data in the report is broken down by age groups and brand of printer used most often to highlight differences.
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This report is included with the Rise Above Research Photo Printing Advisory Service.
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