Author: David Haueter
Publication Date: August 2022
Report Type: Analysis
Figures: 7 Charts, 3 Tables
Printers are a common item in most households, and they are used to print everything from documents and photos to coupons and recipes. The all-in-one multifunction color inkjet printer is by far the most common type of printer, but there a variety of types owned, from black & white laser printers to wide-format color inkjet printers.
This report looks specifically at those who own home printers and the questions that they were asked in our annual US Photo Printing Study. It takes a deep dive into the types of printers owned, the brands of printers used most often, future purchase intentions and features that will be most important, as well as interest in ink subscription services. Most of the data in the report is broken down by age groups and brand of printer used most often to highlight differences.
This report is included with the Rise Above Research Photo Printing Advisory Service.
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