Author: David Haueter
Publication Date: June 2022
Price: $1,499
Report Type: Analysis
Pages: 12
Figures: 6 Charts, 1 Table
Photo books are still a very popular photo merchandise product and lay-flat books have given vendors the opportunity to upsell consumers to a premium product that delivers a significant benefit when compared to standard non-lay-flat books. Lay-flat photo books have been growing in popularity but there is still room for them to grow. Marketing to the groups of consumers who are still buying standard photo books or have not yet purchased photo books at all present new sales opportunities.
This report takes an in-depth look at the lay-flat photo book category, from the Rise Above Research 2021 US Photo Merchandise Survey. It highlights the key buying segments and vendors used. It also discusses how buying behavior and future expectations for lay-flat photo book purchases compares to standard non-lay-flat books.
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