Author: David Haueter
Publication Date: January 2026
Price: $1,799
Report Type: Analysis
Pages: 11
Figures: 9 Charts
Photo books are one of the most popular products in the photo merchandise market. Many consumers have replaced traditional photo print albums with photo books, and order books every year for that purpose. Photo books also make great gifts and are often bought for holidays, birthdays and graduations, as well as for other events. Photo book volumes are also consistent, though significant growth in the percentage of consumers who buy books has been a challenge.
This report takes a closer look at the buying trends for photo books over the last five years of US Photo Merchandise Surveys (2021-2025).
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