Author: David Haueter
Publication Date: January 2026
Price: $1,599
Report Type: Analysis
Pages: 9
Figures: 6 Charts
Photo calendars have been around for a long time but continue to be a regular annual purchase for many consumers. They are a popular gift item during the holidays and serve the purpose of displaying photos just as much (or maybe more so) than serving as a calendar. The percentage of photo calendar buyers has been very consistent over the years and average spending per calendar has gone up slightly.
This report takes a closer look at the buying trends for photo calendars over the last five years of US Photo Merchandise Surveys (2021-2025).
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