Photo Card Buying Trends, 2021-2025

December 11, 2025

Author: David Haueter
Publication Date: December 2025
Price: $1,799
Report Type: Analysis
Pages: 11
Figures: 10 Charts

Photo cards are the most popular photo merchandise product purchased every year, with many consumers buying them every year for the holiday season, as well as for occasions like birthdays, anniversaries, graduations and other family events. Stability is a key characteristic of the market when looking at survey results over the last five years, but there have been notable increases in spending and an uptick in the percentage of consumers who are buying photo cards.

This report takes a closer look at the buying trends for photo cards over the last four years of US Photo Merchandise Surveys (2021-2025).

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