Author: David Haueter
Publication Date: October 2025
Price: $1,799
Report Type: Analysis
Pages: 9
Figures: 5 Charts
Buyers of photo products such as cards, books, calendars and wall/tabletop décor vary in their buying frequency. Many of them buy just one product a year, perhaps a photo book to chronicle the year’s events or a vacation. Others purchased multiple products during the year, which could be photo cards for birthdays or holidays, wall décor as a gift or after taking a family photo, or a photo book.
This report takes a closer look at those who purchased only one product in the last year versus those who purchased multiple products, comparing the two groups of buyers by age, gender, income levels and photographer type.
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