The Lay-Flat Photo Book Opportunity

October 12, 2021
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  • Author: David Haueter
  • Publication Date: October 2021
  • Price: $1,499
  • Report Type: Analysis
  • Pages: 11
  • Figures: 6 Charts

Lay-flat photo books are one way that vendors have added value to photo books and they have opened a new segment within this market. They present a great opportunity for vendors to upsell photo book buyers to a higher-grade product, and many of those who have bought before are likely to buy again.

This report takes an in-depth look at the lay-flat photo book category, from research collected in the Rise Above Research 2020 US Photo Merchandise Survey. It highlights key buying segments and vendors used, and discusses how buying behavior and future expectations for lay-flat photo book purchases compares to standard non-lay-flat books. Recommendations and key highlights are also provided.

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This report is included with the Rise Above Research Photo Merchandise Advisory Service.

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