Boston, MA – May 27, 2020 — Ed Lee and David Haueter, market research veterans in the digital imaging and printing industries, have partnered to create Rise Above Research, LLC, a new market research and consultancy firm that focuses on the digital imaging and photographic printing markets. With more than 40 years of combined industry experience working with leading industry analyst and market research firms, Lee and Haueter bring an unparalleled level of thought leadership and insight to industry manufacturers and service providers in the digital imaging market.
Manufacturers in the imaging markets are facing new challenges presented by the recent pandemic and dramatic changes in the marketplace. How imaging companies respond to these challenges will be vital to their future success. “Access to accurate research and actionable insights and advice is more important than ever for making effective decisions,” said Ed Lee.
Ed Lee and David Haueter have a vested interest in the photography market. “As photographers ourselves, we have a passion for helping imaging companies amid challenging market dynamics,” said David Haueter. “We see exciting opportunities arising during this time and we want to be a trusted partner to our clients and to help them succeed.”
Three Advisory Services & Custom Consulting
Rise Above Research offers three advisory services: The Digital Imaging Advisory Service examines consumer and professional digital camera markets, the mobile imaging market, as well as emerging fields such as augmented and virtual reality, and artificial intelligence; the Photo Merchandise Advisory Service focuses on personalized photo products, with an emphasis on consumer behavior and trends, as well as future expectations and needs; and the Photo Printing Advisory Service covers the traditional photo print market. Ed and David have extensive background in all of these areas, which help clients consolidate their research needs to a single resource while securing a team of professionals that have been tracking, and in some cases creating, trends in the photographic industry for the past 20 years.
Rise Above Research will also offer Custom Research & Consulting, with capabilities and experience in proven research methods such as focus groups, in-depth interviews, out-of-box product testing and new market opportunity assessments.
About Rise Above Research, LLC
Rise Above Research, LLC is an independent market intelligence and strategic consulting firm that supports industry vendors, service providers, and retailers with actionable intelligence to assist them in making effective decisions in fast-paced digital photography and imaging markets. Established in 2020 by industry veterans Ed Lee and David Haueter, Rise Above Research has extensive experience providing groundbreaking market research and strategic consulting for the digital imaging industry. Our industry analysts have a combined 40+ years of covering a wide variety of imaging markets.