Reports
The latest reports issued by Rise Above Research.
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(April 2021) This report takes an in-depth look at first-time photo product buyers and their habits and behaviors compared to repeat buyers. Products covered in the report include photo cards, photo books, photo wall décor, photo calendars, and photo drinkware.
(April 2021) This report is part of a series which examines aspiring photographers and their interaction with specific photo products, including photo cards, photo books, photo wall décor, photo calendars, and photo drinkware and long-tail photo items. This report specifically covers photo cards.
(March 2021) This analysis tracks photo print prices for 4″ x 6″, 5″ x 7″, and 8″ x 10″ prints to provide a comparison among leading retail and online print vendors. It also gives an update on print promotions from each of the vendors covered.
(March 2021) In this analysis, photo merchandise prices from several leading vendors in the market are compared. The companies included are online vendors and major retailers who have physical and online stores. This report tracks the prices of five popular paper-based photo merchandise products that are sold in the US market, including photo books, cards and calendars in popular sizes.
(March 2021) With the photo industry maturing, the gap between those who take photos and those who consider themselves to be photographers is growing. Today’s “aspiring photographer” will be tomorrow’s photo enthusiasts or professionals. It is of vital importance for the future of the digital photography market to focus on those who expect to migrate to a higher level of photography.
(January 2021) The 2020 US Photo Merchandise Study is the result of an online survey that covers a broad range of products including photo cards, photo books, photo calendars and photo drinkware. It includes both quantitative and qualitative questions on buying habits, attitudes, and future expectations. A total of 1,255 respondents between the ages of 13 and 79 participated in the survey.