According to a new study from Rise Above Research, nearly half of all respondents are interested in printing more information on the back of their photos. This shows that the US photo print market still has opportunities for growth and sustainability through new features that add value to printed photos.
Rise Above Research is pleased to announce the availability of the First-Time Buyers and Photo Products: Values & Opportunities report. […]
Rise Above Research’ recent US Photo Merchandise Study was featured in the March 2021 issue of Digital Imaging Reporter, a trade magazine that delivers news that is specifically targeted to the imaging and photo business, in a story by David Haueter that highlights the impact of COVID-19 on the photo merchandise market. [David Haueter]
According to a new study from Rise Above Research, 63% of respondents in the 18-24-year-old age group had bought photo products in the last year and almost half of them ordered photo cards for the first time. This demonstrates that the US photo merchandise market is healthy and resilient, even during the COVID-19 pandemic. In these challenging times, young adults are turning to photo products as meaningful gifts and keepsakes.
COVID-19 greatly accelerated some of the trends that have been happening in the photo output market over the last several years. Most notably, the shift from retail to online ordering. [David Haueter]
Amid all the upheaval and uncertainty from the ongoing COVID-19 pandemic, some product segments have continued to sell well and in some cases are doing better than before the pandemic. Besides the obvious face masks, hand sanitizers and alcohol, other product areas including photo products are experiencing strong sales and should close out the year on a positive note. [David Haueter]