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US Photo Merchandise Market Bolstered by Repeat Buyers

A new study from Rise Above Research finds that an average of 70% of buyers of photo merchandise products plan to buy again in the next year. This demonstrates the staying power and resiliency of the photo merchandise market even as it has matured and shows that most consumers still value printed photo products.

Rise Above Research Photo Merchandise Study Featured in Latest Issue of Digital Imaging Reporter

Rise Above Research’ recent US Photo Merchandise Study was featured in the March 2021 issue of Digital Imaging Reporter, a trade magazine that delivers news that is specifically targeted to the imaging and photo business, in a story by David Haueter that highlights the impact of COVID-19 on the photo merchandise market. [David Haueter]
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US Photo Merchandise Market Boosted by Young People and First-Time Buyers

According to a new study from Rise Above Research, 63% of respondents in the 18-24-year-old age group had bought photo products in the last year and almost half of them ordered photo cards for the first time. This demonstrates that the US photo merchandise market is healthy and resilient, even during the COVID-19 pandemic. In these challenging times, young adults are turning to photo products as meaningful gifts and keepsakes.