In this podcast, Jeff Sandler of Northwood Consulting talks to David Haueter of Rise Above Research about its latest research on the US photo merchandise market, including two areas of opportunity for vendors in the market. [David Haueter]
Rise Above Research’ recent US Photo Merchandise Study was featured in the March 2021 issue of Digital Imaging Reporter, a trade magazine that delivers news that is specifically targeted to the imaging and photo business, in a story by David Haueter that highlights the impact of COVID-19 on the photo merchandise market. [David Haueter]
According to a new study from Rise Above Research, 63% of respondents in the 18-24-year-old age group had bought photo products in the last year and almost half of them ordered photo cards for the first time. This demonstrates that the US photo merchandise market is healthy and resilient, even during the COVID-19 pandemic. In these challenging times, young adults are turning to photo products as meaningful gifts and keepsakes.
Amid all the upheaval and uncertainty from the ongoing COVID-19 pandemic, some product segments have continued to sell well and in some cases are doing better than before the pandemic. Besides the obvious face masks, hand sanitizers and alcohol, other product areas including photo products are experiencing strong sales and should close out the year on a positive note. [David Haueter]
For the Digital Imaging Reporter’s (DIR) annual State of the Industry report, they customarily ask industry leaders what they anticipate will happen in the coming year. However, given the challenges we’ve all faced in 2020, DIR thought that hearing wisdom about how they tackled the Covid crisis was more instructive. [Ed Lee]