Sparta, NJ – April 29, 2022– The photo merchandise market has been recovering well from the downturn it experienced during […]
A new study from Rise Above Research finds that an average of 70% of buyers of photo merchandise products plan to buy again in the next year. This demonstrates the staying power and resiliency of the photo merchandise market even as it has matured and shows that most consumers still value printed photo products.
In this podcast, Jeff Sandler of Northwood Consulting talks to David Haueter of Rise Above Research about its latest research on the US photo merchandise market, including two areas of opportunity for vendors in the market. [David Haueter]
Rise Above Research’ recent US Photo Merchandise Study was featured in the March 2021 issue of Digital Imaging Reporter, a trade magazine that delivers news that is specifically targeted to the imaging and photo business, in a story by David Haueter that highlights the impact of COVID-19 on the photo merchandise market. [David Haueter]
According to a new study from Rise Above Research, 63% of respondents in the 18-24-year-old age group had bought photo products in the last year and almost half of them ordered photo cards for the first time. This demonstrates that the US photo merchandise market is healthy and resilient, even during the COVID-19 pandemic. In these challenging times, young adults are turning to photo products as meaningful gifts and keepsakes.
Amid all the upheaval and uncertainty from the ongoing COVID-19 pandemic, some product segments have continued to sell well and in some cases are doing better than before the pandemic. Besides the obvious face masks, hand sanitizers and alcohol, other product areas including photo products are experiencing strong sales and should close out the year on a positive note. [David Haueter]