According to a new study from Rise Above Research, 63% of respondents in the 18-24-year-old age group had bought photo products in the last year and almost half of them ordered photo cards for the first time. This demonstrates that the US photo merchandise market is healthy and resilient, even during the COVID-19 pandemic. In these challenging times, young adults are turning to photo products as meaningful gifts and keepsakes.
Amid all the upheaval and uncertainty from the ongoing COVID-19 pandemic, some product segments have continued to sell well and in some cases are doing better than before the pandemic. Besides the obvious face masks, hand sanitizers and alcohol, other product areas including photo products are experiencing strong sales and should close out the year on a positive note. [David Haueter]
For the Digital Imaging Reporter’s (DIR) annual State of the Industry report, they customarily ask industry leaders what they anticipate will happen in the coming year. However, given the challenges we’ve all faced in 2020, DIR thought that hearing wisdom about how they tackled the Covid crisis was more instructive. [Ed Lee]
Boston, MA – September 3, 2020 – The photo merchandise market in the US has had an uncharacteristically down year […]
Rise Above Research recently chatted with Gary Pageau, editor of The Dead Pixel Society imaging industry news website, about our views of the imaging industry. A wide range of topics were discussed during this 30-minute discussion. [Ed Lee]
The Imaging Alliance hosted a discussion webinar last week that largely focused on the impact of COVID-19 on the imaging industry. Ed Lee and David Haueter both participated on behalf of Rise Above Research. [David Haueter]